Look at the organization of the text
Most texts are organized in a logical way: description, comparison, problem-solution, episode, cause-effect, chronological sequence and so forth. Having an idea of how a particular text is organized facilitates comprehension. For instance, you can suspect that an article entitled «Скидка по-русски»,"Discount Russian-style", will compare discounts in Russia with discounts in other countries. This, in turn, will help you anticipate information in the text.